En los últimos tres años Ecopetrol ha apoyado iniciativas de 1.319 medianos y pequeños empresarios en 25 municipios del país donde la compañía adelanta operaciones, mediante la promoción de oportunidades económicas que les han permitido a estos emprendedores concretar negocios y ventas por cerca de $80 mil millones.
Los apoyos se han materializado a través del programa ´Emprendimientos Productivos Diversos´, dirigido a grupos de la población que tienen barreras para lograr su inserción en el mercado laboral o para desarrollarse en el mundo empresarial, como personas con discapacidad, integrantes de distintas etnias, víctimas de la violencia, excombatientes y miembros retirados de la fuerza pública.
El programa agrupa iniciativas como Ecopetrol Emprende, Ecopetrol al Campo, las Rondas Virtuales “Somos Colombia”, ExpoRegiones Diversas, Mercados Diversos, y Festivales “Sabores de Mi Tierra”, mediante los cuales la empresa realiza actividades de formación, promoción y divulgación para fortalecer las capacidades de los empresarios y acercarlos a clientes potenciales.
Entre los productos que comercializan y los servicios que prestan los beneficiarios del programa, se encuentran: alimentos, alquiler de equipos, papelería, personal, maquinaria y equipos, aseo, suministros, elementos de protección personal, diseño y publicidad, señalización, accesorios, carpintería, entre otros.
“Tenemos el firme compromiso de impulsar el desarrollo y crecimiento sostenible de nuestros proveedores, apoyarlos para que alcancen su máximo potencial a través de una sana competencia, fortalecer sus habilidades comerciales y de relacionamiento; es así como a través de nuestro programa ´Emprendimientos Productivos Diversos´ los incentivamos para que sean cada vez más competitivos”, comentó Jaime Pineda, vicepresidente de Abastecimiento y Servicios de Ecopetrol.
En 2023 Ecopetrol benefició con el programa a 119 mipymes, que alcanzaron ventas por $20 mil millones. en las regiones donde opera la empresa.
En el marco de la Asamblea de Accionistas de Ecopetrol se organizó, dentro del mismo recinto de Corferias, la muestra comercial ExpoRegiones, con la participación de emprendedores de Atlántico, Bolívar, Boyacá, Casanare, Cundinamarca, Huila, La Guajira, Meta, Putumayo y Santander, quienes tuvieron la oportunidad de instalar stands para comercializar sus productos entre los asistentes a la asamblea.
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